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United Way of Danville - Pittsylvania County
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Timeline for a Successful Campaign

  Unilin-Columbia Flooring's Communications Team present check for 2014 United Way Campaign.

Here's how to get your Workplace Campaign started:

4 – 5 weeks before the campaign

  • Meet with your CEO
  • Talk with previous campaign coordinator
  • Talk with United Way staff
  • Recruit your campaign team
  • Analyze your past campaign 
3-4 weeks before the campaign
  • Meet with your team
  • Set your goals & objectives
  • Set your dates/times and tell United Way
  • Review all campaign resources
  • Plan your special events
  • Schedule United Way speaker 
One week before campaign
  • Personalize pledge forms, if desired 
  • Send an invitation from CEO to all employees stating the purpose of the meeting 
  • Promote your campaign

Week of Campaign

  • Confirm meeting location and time
  • Connect with United Way
  • Conduct special events
  • Hold company meetings
  • Start meeting ON TIME!
  • Introduce program/agenda (example below)
  • Acknowledge management support
1 – 2 weeks after the campaign
  • Follow up on pledge forms
  • Report results promptly to United Way
  • Report results internally
  • Analyze your campaign with your team
  • Say Thank You
  • Start a year-round communication program   

15 Minute Campaign Meeting Agenda

1 Min   Coordinator: Opening remarks.

5 Min   CEO or management:  Provide statement of corporate support and encourage participation.

5 Min   United Way Representative: Communicate United Way’s community impact message.

4 Min   Coordinator: Invite the audience to join you in making a difference in people’s lives by giving to United Way. 

Describe incentive. Encourage Payroll Deduction. Thank the audience.

Note:  Coordinator should determine when to distribute brochures and pledge forms.  

Should they be handed out at the beginning or end of the meeting?

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